Conversions
Lead-to-booking pipeline — conversations active in the selected period
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Conversion Rate
—
Inquiry → Booked
Quote Acceptance
—
Quoted → Booked
Avg Quote
—
Per job quoted
Pipeline Value
—
Total value quoted
Total Leads
—
Conversations in period
Cost Efficiency
Enter your monthly ad spend to calculate CAC & ROI
Monthly Ad Spend
$
per month · saved locally
Leads per Booking
—
enquiries to get one job
Est. CAC
—
cost per booked job
Est. ROI
—
per $1 of ad spend
Conversion Funnel
Where conversations currently sit in the pipeline
Stage
Count
% Total
Drop-off
Conversion by Channel
Which source converts best
| Channel | Leads | Quoted | Booked | Conv Rate |
|---|
Job Type Breakdown
Leads & bookings by service type
| Job Type | Leads | Booked | Conv Rate |
|---|
Top Booking Suburbs
Where booked & resolved jobs are located